Privacy Policy
Last Updated: January 2026
Alert4Less ("we," "us," "our," or "Company") operates the alert4less.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dedicated to reviewing and comparing the best UK sports betting sites.
Information We Collect
We collect information you voluntarily provide, including:
- Personal Data: Name, email address, and any other information you submit through contact forms or newsletters
- Technical Data: IP address, browser type, operating system, and device identifiers
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction patterns
- Cookies: Small files stored on your device to remember preferences and track behaviour
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring
- Affiliate tracking and commission attribution
- Site improvement and user experience optimisation
- Sending newsletters and promotional communications (with your consent)
- Responding to inquiries and providing customer support
- Compliance with legal obligations
Cookie Policy
Alert4Less uses cookies to enhance your experience. Our cookies include:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Track user behaviour and measure site performance
- Affiliate Tracking Cookies: Monitor referrals to partner gambling operators
- Marketing Cookies: Personalise content and advertisements
You may disable cookies through your browser settings. However, some site features may not function properly without them. For detailed information, please consult our Cookie Notice or your browser's help documentation.
Third-Party Links
Alert4Less contains links to external websites, including casinos and sports betting operators. We are not responsible for the privacy practices, policies, or content of third-party sites. We strongly encourage you to review their privacy policies before providing personal information or engaging in gambling activities. Your use of third-party sites is at your own risk and subject to their terms.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Request correction of inaccurate information
- Right to Erasure: Request deletion of your data (subject to legal exceptions)
- Right to Restrict Processing: Limit how your data is used
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Opt-out of marketing communications and processing
To exercise these rights, contact us using the details below. If you are located in the US, you may have rights under the California Consumer Privacy Act (CCPA) and other state laws. We will respond to valid requests within 30 days.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. Typically:
- Contact information is retained for 3 years after last interaction
- Analytics data is retained for up to 2 years
- Affiliate tracking data is retained in accordance with commission periods
- Marketing communications opt-out requests are retained indefinitely
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions, concerns, or wish to exercise your data rights, please contact us:
Email: [email protected]
Website: alert4less.com
If you believe we have violated your data protection rights, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or contact your local supervisory authority.
Note: This Privacy Policy may be updated periodically. Continued use of our website constitutes acceptance of any changes. We recommend reviewing this policy regularly.